Breaking Cycle

Breaking Cycles is a company that provides make-up services in addition to fashion consulting for woman.

Challenge

We wanted to appeal to women who struggle with successfully putting together an outfit and feeling confident in their appearance overall. Getting this woman to care about her appearance would probably be initially challenging, since she’s more than likely spent her most recent few years not attempting.

Solution

To appeal to women who wouldn’t normally attempt to dress more appealing, I decided to use the name of the Brand as a selling point for this particular ad. “Break the Cycle of Not Looking and Feeling Your Best Everyday” gives a sense of hope to women stuck in a rut of dressing frumpy.